Essay on The Apple Corporations Clever Marketing Strategies

Apple is â€Å"the world’s most colorful company,† Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can â€Å"rise above the norm† and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on†¦show more content†¦The commercial was a parody of the book â€Å"1984.† The commercial showed a young athletic woman wearing bright red jogging shorts running toward a giant screen. The screen portrayed a man dictating to hundreds of skinheads, and the girl ran up to the screen and broke it with a baseball bat. The symbolism in this commercial was the main reason it was a pivotal portrayal of Apple in the media. The symbolism of the giant man on the screen represented IBM, and the thousands of skinheads were mindless consumers. Apple was the young athletic woman who broke the screen and freed the thousands of skinheads from a life of monotony with PCs. This new commercial â€Å"broke all the rules, and the reaction has been, in a word, unprecedented,† as stated by Steve Hayden in the San Francisco Chronicle, 1984. This commercial was one of the most significant pieces of advertisement that Apple could show, because it explained their philosophy in one fell swoop. This commercial informed the public about what Apple really stood for—rebellion. The people Apple markets toward are the creative individuals. One of the former presidents for Apple products, Jean Gassee, was quoted April 18, 1996 in Rolling Stone saying, â€Å"We must give our user pure sex. It’s like a rendezvous in the back seat of an automobile with a beautiful girl. One’s experience should be better than the greatest orgasm you could have.† Giving the user something that is thought to be out of reach is what Apple standsShow MoreRelated Apple Inc. Financial Analysis Case Study Essay examples3623 Words   |  15 Pages Apple Inc.’s Financial Analysis case study will cover the nine-step assessment process to evaluate the company’s future financial health. 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